Industry recognition · Audit-backed

SEO Certification
for Professionals.

An audit-backed online SEO certification: submit a live website, our team evaluates technical SEO, on-page SEO, and conversion performance across 150+ parameters, and you earn recognition tied to real, shipped work.

$20 to submit. $70 only after approval.

Three paths to SEO Specialist.

Pick one or all three at checkout
01

Technical SEO Specialist

Validate crawlability, indexation, site performance, and structured markup execution.

  • Certificate + Official Badge
  • Recognition as a Technical SEO Specialist
  • $20 submission + $70 after approval
$20+$70 after approval
02Recommended

SEO Conversion Optimization Specialist

Show you can turn search traffic into leads and revenue through intent-aligned UX and landing page optimization.

  • Certificate + Official Badge
  • Recognition as an SEO Conversion Optimization Specialist
  • $20 submission + $70 after approval
$20+$70 after approval
03

On-Page SEO Specialist

Demonstrate mastery of content structure, metadata, internal linking, and topical relevance.

  • Certificate + Official Badge
  • Recognition as an On-Page SEO Specialist
  • $20 submission + $70 after approval
$20+$70 after approval

SEO certification you can win.

Real audits, not exam questions
What we audit

Real-world validation of your digital assets.

We don’t just test your knowledge — we audit your execution across technical SEO, conversion performance, and on-page optimization.

01Built for real SEO workTargets professionals who want certification based on a live website audit, not theory-only exams.
02Clear specialization coveragePursue technical SEO, on-page SEO, or conversion-focused recognition based on the strengths of the submitted site.
03Useful for agencies & freelancersAudit-backed certifications help consultants and in-house teams show clients what's actually been reviewed.
150+
SEO parameters audited
$90
Total cost per cert
3
Specializations

The 150+ checks behind every certificate.

Six audit pillars

Every submitted website is reviewed against the same six pillars. Each pillar maps to specific signals search engines use to rank, surface, and reward content. Below is the full scope of what your audit will cover.

01

Crawlability & indexing

  • robots.txt directives, sitemap completeness, canonical handling
  • noindex / hreflang / pagination signals, parameter handling
  • Render-path checks, JS rendering parity, soft 404 detection
02

Core Web Vitals & performance

  • LCP, INP, and CLS at 75th percentile (field + lab)
  • Resource hints, image formats, font loading, render-blocking assets
  • Caching headers, CDN coverage, third-party script weight
03

On-page SEO & content structure

  • Title, meta, H1-H4 hierarchy, alt text coverage, anchor text quality
  • Topical relevance, intent alignment, content depth per template
  • Internal linking architecture, orphan pages, link equity flow
04

Structured data & search features

  • JSON-LD validity, required + recommended fields by type
  • Coverage of Article, Breadcrumb, FAQ, Product, Organization, Service schemas
  • Rich result eligibility and Search Console enhancements
05

Conversion alignment

  • Above-the-fold value prop, primary CTA prominence, form friction
  • Trust signals, social proof placement, pricing clarity
  • Search intent → landing page match for key queries
06

Authority & off-page signals

  • Referring domain quality, anchor distribution, brand mentions
  • E-E-A-T markers, author bylines, About / Contact completeness
  • Local SEO signals where relevant (NAP, GBP linkage)

Audit-backed vs. quiz-based.

Most SEO certifications validate what you remember. This one validates what you have shipped. Here is how it stacks up against the certifications most professionals already hold.

FeatureWDA SEO CertGoogleHubSpotSemrush
FormatLive website auditMultiple-choice examVideo lessons + quizCourse modules + exam
Validates executionYes — real shipped workNo — knowledge onlyNo — knowledge onlyNo — knowledge only
Tied to a public proof URLYesNoNoNo
Cost$90 (only if approved)FreeFreeFree
SpecializationsTechnical, On-Page, ConversionSearch Ads (not SEO)Inbound / ContentToolkit-specific
Resubmission allowedYes — with feedbackYes — retake examYes — retake examYes — retake exam

One website. Four steps.

Submit one site, pay $20 for the review, and complete the remaining $70 only if your certificate is awarded.

01

Submit one website

Send one website for certification review and start the process with a single submission.

01Step
02

Pay $20 up front

Complete the $20 submission payment to unlock professional review for that website.

02$20
03

Pass evaluation

Our experts assess your site across 150+ SEO parameters and decide whether it qualifies.

03150+ checks
04

Complete final payment

If your website is awarded the certificate, pay the remaining $70 to receive it. Total: $90.

04$70

A more practical standard.

Observable performance
Authenticity
01

Each certificate is unique and tied back to a real audit trail rather than a generic multiple-choice quiz.

Transparency
02

The review process is visible, practical, and grounded in live website performance signals.

Recognition
03

Use the credential to signal capability to clients, employers, and collaborators.

Trust
04

Built by a platform that already curates and evaluates standout digital work every day.

Before you submit a site.

SEO certification FAQ
What is this SEO certification based on?

It is based on a live website review rather than a multiple-choice exam. Our team evaluates technical SEO, on-page SEO, conversion alignment, structured data, and search readiness on a real submitted website.

How much does the SEO certification cost?

Each SEO certification costs $90 total. You pay $20 when submitting your website for review, and the remaining $70 only if the certificate is awarded.

Which SEO certifications can I choose from?

You can choose Technical SEO Specialist, SEO Conversion Optimization Specialist, and On-Page SEO Specialist. You can also select multiple certifications during checkout.

Who should apply for an SEO certification?

This certification is intended for SEO specialists, growth marketers, consultants, freelancers, and agencies that want third-party validation tied to real website performance and execution quality.

How long does the review take?

Most reviews are completed within 7 to 14 business days from submission. Complex websites or sites with multiple subdomains may take slightly longer; we notify you when the audit is in progress.

Is the $20 submission fee refundable?

The $20 submission fee covers the cost of the audit and is non-refundable, regardless of outcome. The remaining $70 is only charged after a website is approved for certification.

What happens if my website is not approved?

You receive a written summary highlighting the gaps that prevented certification. You can resubmit the same website after fixes, or submit a different website, with a new $20 submission fee per attempt.

How does this compare to Google, HubSpot, or Semrush certifications?

Google, HubSpot, and Semrush certifications validate knowledge through quizzes about each respective product. This certification validates execution on a real, public-facing website. The two are complementary: course-based certs prove what you know, audit-backed certs prove what you have shipped.

Is the certification recognized by employers and clients?

The certificate includes a public verification page tied to the audited website, plus an embeddable badge. It is positioned as third-party validation of execution, useful as a portfolio asset for freelancers, agencies, and in-house specialists.

Can I use the badge on my website and LinkedIn?

Yes. Approved certifications come with a verification URL, an SVG/PNG badge, and a LinkedIn-ready credential block that links back to the public proof page.

Keep going with the team.

Adjacent resources

Ready to certify your SEO?

Choose one certification or all three. Submit one website for review, pay only after approval.