A/B Testing.
A method of comparing two versions of a webpage or app to see which one performs better.
What is A/B Testing?
Across the Web Design Awards archive, this term recurs in jury notes, nominee reviews, and rubric evaluations. It shapes how craft is judged — from the first impression through to the details only a returning visitor notices. The award-winning work linked below shows the concept applied in practice, not just described in theory.
The vocabulary in practice.
See how leading teams apply this concept across award-winning digital experiences.
View winners →CriteriaUnderstand our rubricThe criteria the editorial jury uses to evaluate craft, usability, and innovation.
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