— Definition
What is A/B Testing?
A method of comparing two versions of a webpage or app to see which one performs better.
Glossary entry · September 8, 2025
What is A/B Testing
Explore A/B Testing: A method of comparing two versions of a webpage or app to see which one performs better.
Term overview
Primary term
A/B Testing
Also known as
What is A/B Testing
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1 min
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