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✦Web Design Awards

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← Back to glossary

Glossary entry · September 8, 2025

What is Content Strategy

Explore Content Strategy: The planning, creation, and management of content.

Term overview

Primary term

Content Strategy

Also known as

What is Content Strategy

Reading time

1 min

— Definition

What is Content Strategy?

The planning, creation, and management of content.

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Study recent winners

See how leading teams apply this concept across award-winning digital experiences.

Understand our judging rubric

Learn the criteria the Web Design Awards uses to evaluate craft, usability, and innovation.

Read editorial insights

Dive deeper with stories and analysis from our editorial team.

— Related terms

More from the glossary.

What is Ethnography
Explore Ethnography: The study of people in their natural environment through observation and interviews to understand…
What is Breadcrumbs
Explore Breadcrumbs: Navigation links that allow users to track their path from the page they are currently viewing to…
What is Lean UX
Explore Lean UX: A design approach that focuses on delivering value to users quickly by iterating design solutions…
What is Interaction Design
Explore Interaction Design: The creation of digital environments that facilitate user interaction.
What is 508 Compliance
Explore 508 Compliance: The most prominent call to action on a page, designed to guide users towards a primary…
What is Conversion Rate
Explore Conversion Rate: The percentage of visitors who take the desired action.

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