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✦Web Design Awards

An editorially-curated index of websites that actually moved someone.

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← Back to glossary

Glossary entry · September 8, 2025

What is Content Strategy

Explore Content Strategy: The planning, creation, and management of content.

Term overview

Primary term

Content Strategy

Also known as

What is Content Strategy

Reading time

1 min

— Definition

What is Content Strategy?

The planning, creation, and management of content.

Keep exploring

Study recent winners

See how leading teams apply this concept across award-winning digital experiences.

Understand our judging rubric

Learn the criteria the Web Design Awards uses to evaluate craft, usability, and innovation.

Read editorial insights

Dive deeper with stories and analysis from our editorial team.

— Related terms

More from the glossary.

What is Journey Mapping
Explore Journey Mapping: The process of creating a visual map that outlines the steps taken by users as they interact…
What is Information Overload
Explore Information Overload: A state of having too much information to make a decision or remain informed about a…
What is CSS (Cascading Style Sheets)
Explore CSS (Cascading Style Sheets): A style sheet language used for describing the presentation of a document…
What is UI (User Interface)
Explore UI (User Interface): Ten principles for good design articulated by the influential industrial designer,…
What is Augmented Reality (AR)
Explore Augmented Reality (AR): An interactive experience of a real-world environment where objects are enhanced by…
What is Breadcrumbs
Explore Breadcrumbs: Navigation links that allow users to track their path from the page they are currently viewing to…

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