— Definition
What is Qualitative Research?
Research that seeks to understand user behavior, preferences, and perceptions through observation and interviews.
Glossary entry · September 8, 2025
What is Qualitative Research
Explore Qualitative Research: Research that seeks to understand user behavior, preferences, and perceptions through observation and interviews.
Term overview
Primary term
Qualitative Research
Also known as
What is Qualitative Research
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1 min
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