What is Conversion Rate

Explore Conversion Rate: The percentage of visitors who take the desired action.

The percentage of visitors who take the desired action.

Term overview

Essential details curated from the Web Design Awards glossary to keep your team aligned on the language of digital craft.

Apply this terminology with real-world inspiration from the Web Design Awards community.

Study recent winnersSee how leading teams apply this concept across award-winning digital experiences.
Understand our judging rubricLearn the criteria the Web Design Awards uses to evaluate craft, usability, and innovation.
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