The curatorial dictionary · Glossary
What is
Conversion Rate.
The percentage of visitors who take the desired action.
- 01 / Definition
What is Conversion Rate?
The percentage of visitors who take the desired action.
Below: award-winning sites to study, the rubric every entry is scored against, and related terms from the glossary.
- 02 / Go deeper
Beyond the definition.
Case studiesStudy recent winners
See how leading teams apply this concept across award-winning digital experiences.
View winners →CriteriaUnderstand our rubricThe 7 weighted criteria the jury scores every entry on, each from 0 to 10.
Read the rubric →EditorialRead editorial insightsDive deeper with stories and analysis from our editorial team.
Read the blog →- 03 / Related terms
More from the glossary.
- The dictionary
Continue browsing the glossary.
Explore the full editorial index of UX, UI, accessibility, and front-end vocabulary behind the Web Design Awards archive.
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