The curatorial dictionary · Glossary
What is

Gamification.

The application of game-design elements and game principles in non-game contexts to improve user engagement and problem-solving.

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- 01 / Definition

What is Gamification?

The application of game-design elements and game principles in non-game contexts to improve user engagement and problem-solving.

Below: award-winning sites to study, the rubric every entry is scored against, and related terms from the glossary.

- 02 / Go deeper

Beyond the definition.

Case studiesStudy recent winners

See how leading teams apply this concept across award-winning digital experiences.

View winners →CriteriaUnderstand our rubric

The 7 weighted criteria the jury scores every entry on, each from 0 to 10.

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Dive deeper with stories and analysis from our editorial team.

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- 03 / Related terms

More from the glossary.

Accessibility

Designing websites and applications accessible to all users, including those with disabilities.

User-Centered Design

A design process that puts users and their needs at the center of every phase, involving them through research and…

Microinteractions

Small user interactions that enhance the user experience, like a button animation.

UX (User Experience)

The overall experience a person has when using a product or service, including how easy, useful and satisfying it is.

Typography

The art and technique of arranging type to make written language legible, readable and appealing when displayed.

Responsive Design

An approach to web design in which a layout adapts to the screen size and orientation of the device it is viewed on.

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