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The arrangement or presentation of elements in a way that implies importance.
Across the Web Design Awards archive, this term recurs in jury notes, nominee reviews, and rubric evaluations. It shapes how craft is judged — from the first impression through to the details only a returning visitor notices. The award-winning work linked below shows the concept applied in practice, not just described in theory.
See how leading teams apply this concept across award-winning digital experiences.
View winners →CriteriaUnderstand our rubricThe criteria the editorial jury uses to evaluate craft, usability, and innovation.
Read the rubric →EditorialRead editorial insightsDive deeper with stories and analysis from our editorial team.
Read the blog →Explore the full editorial index of UX, UI, accessibility, and front-end vocabulary behind the Web Design Awards archive.