The curatorial dictionary · Glossary
What is

Journey Mapping.

The process of creating a visual map that outlines the steps taken by users as they interact with a product.

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- 01 / Definition

What is Journey Mapping?

The process of creating a visual map that outlines the steps taken by users as they interact with a product.

Below: award-winning sites to study, the rubric every entry is scored against, and related terms from the glossary.

- 02 / Go deeper

Beyond the definition.

Case studiesStudy recent winners

See how leading teams apply this concept across award-winning digital experiences.

View winners →CriteriaUnderstand our rubric

The 7 weighted criteria the jury scores every entry on, each from 0 to 10.

Read the rubric →EditorialRead editorial insights

Dive deeper with stories and analysis from our editorial team.

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- 03 / Related terms

More from the glossary.

CSS (Cascading Style Sheets)

A style sheet language used for describing the presentation of a document written in HTML.

Call to Action (CTA)

A button or link placed on a webpage encouraging users to take an action.

Font Pairing

The practice of selecting and pairing typefaces to complement the design.

Affinity Diagram

A method for organizing a large set of ideas or research findings into groups based on their natural relationships.

Data Visualization

The representation of data in a visual context, like a chart or map, to help users understand patterns and trends.

Heuristic Evaluation

A usability inspection method for identifying usability problems in a user interface design.

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