The curatorial dictionary · Glossary
What is

Personalization.

The process of customizing user experiences to meet individual needs based on specific data.

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— 01 / Definition

What is Personalization?

The process of customizing user experiences to meet individual needs based on specific data.

Across the Web Design Awards archive, this term recurs in jury notes, nominee reviews, and rubric evaluations. It shapes how craft is judged — from the first impression through to the details only a returning visitor notices. The award-winning work linked below shows the concept applied in practice, not just described in theory.

— 02 / Keep exploring

The vocabulary in practice.

Case studiesStudy recent winners

See how leading teams apply this concept across award-winning digital experiences.

View winners →CriteriaUnderstand our rubric

The criteria the editorial jury uses to evaluate craft, usability, and innovation.

Read the rubric →EditorialRead editorial insights

Dive deeper with stories and analysis from our editorial team.

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— 03 / Related terms

More from the glossary.

Grid System

A structure made up of vertical and horizontal lines that help to organize content.

Quantitative Research

The systematic investigation of users and their requirements, in order to add context and insight into the design…

Landing Page

A single web page that appears in response to clicking on a search engine optimized search result.

Content Strategy

The planning, creation, and management of content.

Font Pairing

The practice of selecting and pairing typefaces to complement the design.

508 Compliance

The most prominent call to action on a page, designed to guide users towards a primary objective.

— The dictionary

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