The curatorial dictionary · Glossary
What is

Sans Serif.

A design pattern for user interfaces that presents information in cards (e.g., Pinterest).

Read the definition ↓← Back to glossary
— 01 / Definition

What is Sans Serif?

A design pattern for user interfaces that presents information in cards (e.g., Pinterest).

Across the Web Design Awards archive, this term recurs in jury notes, nominee reviews, and rubric evaluations. It shapes how craft is judged — from the first impression through to the details only a returning visitor notices. The award-winning work linked below shows the concept applied in practice, not just described in theory.

— 02 / Keep exploring

The vocabulary in practice.

Case studiesStudy recent winners

See how leading teams apply this concept across award-winning digital experiences.

View winners →CriteriaUnderstand our rubric

The criteria the editorial jury uses to evaluate craft, usability, and innovation.

Read the rubric →EditorialRead editorial insights

Dive deeper with stories and analysis from our editorial team.

Read the blog →
— 03 / Related terms

More from the glossary.

UI Kit

The measurement of where and how users look at a page or screen, used to assess visual attention.

508 Compliance

The most prominent call to action on a page, designed to guide users towards a primary objective.

Breadcrumbs

Navigation links that allow users to track their path from the page they are currently viewing to the home page.

Personalization

The process of customizing user experiences to meet individual needs based on specific data.

Conversion Rate

The percentage of visitors who take the desired action.

Landing Page

A single web page that appears in response to clicking on a search engine optimized search result.

— The dictionary

Continue browsing the glossary.

Explore the full editorial index of UX, UI, accessibility, and front-end vocabulary behind the Web Design Awards archive.

Back to glossary →Suggest a term ↗