The curatorial dictionary · Glossary
What is

Ethnography.

The study of people in their natural environment through observation and interviews to understand their experiences and behaviors.

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- 01 / Definition

What is Ethnography?

The study of people in their natural environment through observation and interviews to understand their experiences and behaviors.

Below: award-winning sites to study, the rubric every entry is scored against, and related terms from the glossary.

- 02 / Go deeper

Beyond the definition.

Case studiesStudy recent winners

See how leading teams apply this concept across award-winning digital experiences.

View winners →CriteriaUnderstand our rubric

The 7 weighted criteria the jury scores every entry on, each from 0 to 10.

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Dive deeper with stories and analysis from our editorial team.

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- 03 / Related terms

More from the glossary.

Accessibility

Designing websites and applications accessible to all users, including those with disabilities.

Contextual Inquiry

A research method used to understand the context of a user's interactions with products.

Grid System

A structure made up of vertical and horizontal lines that help to organize content.

Personalization

The process of customizing user experiences to meet individual needs based on specific data.

Breadcrumbs

Navigation links that allow users to track their path from the page they are currently viewing to the home page.

Scalable Vector Graphics (SVG)

An XML-based image format for two-dimensional vector graphics that scale to any size without losing quality.

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