The curatorial dictionary · Glossary
What is

Ethnography.

The study of people in their natural environment through observation and interviews to understand their experiences and behaviors.

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- 01 / Definition

What is Ethnography?

The study of people in their natural environment through observation and interviews to understand their experiences and behaviors.

Across the Web Design Awards archive, this term recurs in jury notes, nominee reviews, and rubric evaluations. It shapes how craft is judged - from the first impression through to the details only a returning visitor notices. The award-winning work linked below shows the concept applied in practice, not just described in theory.

- 02 / Keep exploring

The vocabulary in practice.

Case studiesStudy recent winners

See how leading teams apply this concept across award-winning digital experiences.

View winners →CriteriaUnderstand our rubric

The criteria the editorial jury uses to evaluate craft, usability, and innovation.

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- 03 / Related terms

More from the glossary.

Alignment

The arrangement of elements to line up in a straight line or grid to create order and alignment.

Information Overload

A state of having too much information to make a decision or remain informed about a topic.

User Flow

An arrangement of content into columns and rows, which helps to structure and organize information visually.

Natural Language Processing (NLP)

A branch of artificial intelligence that enables computers to understand, interpret, and respond to human language in…

Onboarding

The process of introducing a user to a new product or service.

Skeuomorphism

Colors directly opposite each other on the color wheel, offering strong visual contrast.

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See Ethnography in practice.

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